Violet Pacific

NOR ANI ADIBA
ABDUL RAZAK

Executive director
Key Expertise: creative direction | Brand storytelling | campaign analytics | content production | digital marketing | media planning & buying

Adiba Razak, the Executive Director of Violet Pacific Sdn Bhd, is a seasoned professional with a wealth of expertise in the advertising and media industry. Known for her creative vision and strategic leadership, Adiba has spearheaded several high-profile national branding campaigns, including the Malaysia MADANI and Keluarga Malaysia national branding campaign. Her portfolio extends beyond these notable projects, having worked with numerous government ministries and agencies to deliver impactful advertising strategies that resonate with diverse audiences.

With an innate ability to craft compelling narratives and execute large-scale campaigns, Adiba has established herself as a driving force in the industry. Her leadership at Violet Pacific reflects her commitment to innovation, collaboration, and excellence, consistently delivering results that elevate brand visibility and engagement. Adiba’s deep understanding of media dynamics, coupled with her strategic acumen, positions her as a trusted advisor for government and private sector clients alike.

Her extensive experience and passion for creating meaningful connections through advertising make her a vital asset to any campaign, as she continues to shape the landscape of advertising and media in Malaysia.

Violet Pacific

PORTFOLIO / PROJECTS MANAGED:

  • Malaysia MADANI National Branding Campaign (Digital Marketing)
  • Malaysia MADANI Hari Raya TVC Production – “Kapital Ihsan” 
  • Malaysia MADANI Kaamatan TVC Production – “Mamayayat”
  • Production of Malaysia MADANI Official Music Video
  • Advertising Media Panel for Ministry of Home Affairs
  • Advertising Media Panel for Ministry of Communications
  • Advertising Media Panel for Companies Commission of Malaysia
  • Official Tourism Video Production for Perbadanan Labuan
  • Keluarga Malaysia National Branding Campaign (Digital Marketing)
  • Keluarga Malaysia Hari Raya TVC Production – “Kelapa Raya”
  • Keluarga Malaysia Chinese New Year TVC Production – “Berani”